If you have taken the time to research search engine placement, methods of obtaining a high search engine ranking, or Internet advertising, you have probably heard of Google AdWords as an example of pay per click (PPC) advertising. With PPC, you pay only when someone clicks your ad and visits your website. Google Adwords are a relatively new, but popular form of Internet Advertising. This medium displays ads based on words that are entered into search engines, such as Google. For example, if someone were searching for chocolate candy, they would most likely see ads for businesses selling something related to chocolate candy.