When you first get started with email marketing, it's normal to have a smaller list. Since my business is still new I’m looking for good ways to build my subscribers list. Below I’ll share with you 3 ideas I for building an email list and a easy to use product you can use to create dynamic email campaigns.

I’m finding that it takes a concerted effort and creativity to get in the habit of asking for email addresses. There are people who have been involved with email marketing for years and still aren't taking advantage of all the opportunities they have to grow their list. Don't let that be you!

Here are 3 simple things that you can do to build your list:

• Put a "Join My Email List" sign-up box on your website. Most email marketing service providers make it easy for you to do this. And it's important that you do. Your website is the first place most people look when they want information about your business. It's great when they visit your website, but are you capturing their email addresses? Don't miss the chance to start building a relationship with them.
• Ask your customers for their email addresses and permission. Whether it's over the phone or in person, don't forget to tell customers about your email communications and ask if you can add them to your list. If you have a physical store, put out a sign-up book in a prominent place. If your business is internet-based and your only customer communication is through email, send them a follow-up email after an order and ask if they want to join your list. If you have employees who interact with customers, train them to ask as well.
• Ask those you meet when networking and at trade shows to join. When you meet people at networking events and trade shows tell them about your free e-newsletter or your email-only specials and ask them if they would like to join your list.

Getting started with email marketing can be simple. A great product I’ve used in the past is constant contact. Constant contact offers an easy effective, and highly affordable way to get your message out. It let’s you create professional-looking emails with no technical expertise. If you visit their web site at Constant Contact you’ll find lots of articles, tutorials and a link to try the product for free.

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